Thousands of years ago, the fusion of the Earth with the wisdom of the Andean man gave a special harvest in Peru. Its fruits, children of biodiversity and a privileged ancestral innovation, are part of the family that today is known in the world as superFood: natural, healthy and ideal food for nutrition. The products considered as superfoods stand out for their attributes and especially for the benefits they offer when consumed in their different presentations. This value proposition may be focused on the high nutrient content of a product or its antioxidant capacity, its contribution as a source of fiber or energy, or in general its properties that contribute to improving health and providing well-being to people. .

A journey through our diversity. Touring a market in Peru, for example, is a sensory journey in the midst of an infinity of foods from different regions that are highly nutritious. It is not free that every day there are more tourists who enroll in gastronomic tours that allow them to know not only restaurants and “huariques” of Lima and the interior
Peru, but also its colorful and well-stocked markets. There, the visitor can discover and taste fruits such as custard apple, lucuma or passion fruit. Peruvians have grown over several generations with many of these superfoods, which today take a key role due to the benefits they provide to the body.

United Nations Food and Agriculture Organization (FAO), it is estimated that by 2024 the net trade in agricultural products of Latin America will reach 60 billion dollars, three times the value that occurred in 2000. In this scenario, our superfoods they can play a key role. These foods represent an unlimited opportunity to generate well-being in producers, exporters, small businesses, restaurants and, mainly, final consumers.

SIX REASONS THAT MAKE IT THE TERRITORY OF SUPERFOODS

OUR BIODIVERSITY Peru is one of the ten megadiverse countries in the world, which represents a great opportunity. Its geographic and microclimate diversity favors a great variety of superfoods to grow naturally and in abundance. Cultivate Superfoods – like quinoa and kiwicha – are inherited from thousands of years ago. Our farmers know nature, and are experts in planting and harvesting food.

OUR EXPORTING CAPACITY Peru is connected to the world: its trade agreements allow it to access more than 3.3 billion people. It is among the top ten countries that provide food to the world and is a leader in the export of superfoods. It is the world’s leading exporter of fresh asparagus and quinoa; second of chestnut and fresh avocado; third blueberry; fifth of mango; and sixth of fresh grape.

OUR TRACEABILITY AND INNOVATION Peru has process chains that are transparent and sustainable from the moment of sowing to the final marketing of food. These products pass demanding quality controls and are endorsed by multiple international certifications: ISO; Global GAP, BRC, Tesco, Rainforest Alliance, USDA or JAS. The national production of superfoods is aligned with the new consumption habits, it is innovative and reliable.

OUR ANCESTRAL WISDOM Peru is a leading country in the protection of ancient traditions and ancestral knowledge. More than two million peasant families apply this knowledge related to the field and transmitted over several generations. Thus, we have up to 4500 native species of known uses, and we are a leading country in the use of aromatic and medicinal plants and herbs.
Peru is a gastronomic destination worldwide. Each dish perfectly combines the knowledge of farmers, the skills of cooks and our history. Since 2012 we have been distinguished as the Best Culinary Destination in the world. And our gastronomy has been recognized as a Cultural Heritage of the Americas (OEA, 2011). It is estimated that Every day three new Peruvian restaurants open in the world.

OUR IMAGE AS AN INVESTMENT DESTINATION Peru is a valuable hub in Latin America. In addition, investment banks such as Goldman Sachs, one of the largest in the world, recommend us as a destination for investments. Taking advantage of the potential that superfoods give us represents a business opportunity at all levels: the world market demands new foods, flavors and presentations, and Peru is ready to provide them.

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